Big or Small: How to Effectively Engage on Social Media in the Finance World

Session Time: 
Sunday, May 19, 2019 - 2:40pm to 3:30pm
Field of Study: 

When engaging the public on finance and budget-related matters on social media, there isn’t a one-size-fits-all approach. What works for a large city probably doesn’t work for a small town. Similarly, different types of organizations may find they need a different approach to attract followers. At this session, speakers will provide examples from a variety of organizations who use social media but adopt different approaches. Speakers will also discuss how to effectively present finance and budget-related topics to citizens and how all organizations can engage the public through video, polling, and more.