Communicating Capital Needs: March 20-21, 2013

Group-live course
Prerequisites: None
Course level: Basic
CPE credits: 16
Time: 2 days, 9:00 am – 5:00 pm (both days) 


Register online

Who Will Benefit:
This course is designed for finance officers, budget managers, and analysts responsible for their organization’s capital improvement program.  Identifying and funding capital projects requires the finance officer to understand capital needs and be able to communicate them to a variety of stakeholders.  This course will provide practical ideas and tips for creating an effective communication strategy.

Public participation during the planning, design, and construction of capital projects is extremely important. Both large and small projects will require and benefit from public involvement and knowledge.  Developing a process to involve the public during project planning is a key step in determining if the project will meet service-level goals and community expectations.  It also will allow the government to effectively communicate capital needs. Active participation will also help avoid public outcry after completion and can work to create citizen advocates for the project.  This course will provide strategies for developing and implementing plans for communicating capital needs to all stakeholders.


Specific topics that will be addressed include:

  • How to engage key stakeholders in the process
  • How to work with engineers and other subject matter experts to understand capital needs (not capital wants)
  • How to effectively develop financing strategies to meet capital needs
  • How to communicate capital needs and proposed financing methods to elected officials
  • How to develop effective communication strategies for the public


Seminar Objectives

  • Understand how to create an effective communication strategy for gaining support for the capital program
  • How to solicit effective public participation for the capital program

Recommended Reading

  • Preparing High Quality Budget Documents
  • Capital Project Planning and Evaluation: Expanding the Role of the Finance Officer
  • Priority-Setting Models for Public Budgeting


Registration Fees
GFOA member: $580 Nonmember $790