Constituent Relationship Management
Tuesday, April 24, 2007
2 p.m. – 4 p.m. (EST)
2 CPE credits
• Handout Materials
Target Audience
This training session is targeted towards government officials interested in learning more about the benefits of CRM technology and how to successfully implement it.
Program Overview
What is CRM and why should government finance officers know about it? This session will discuss the reasons governments undertake CRM initiatives and the results governments can expect when implementing CRM solutions. Changes to internal processes and technology are areas that often receive the most attention during implementations, but changes in the behaviors of government employees themselves have the largest impact on CRM project success.
Faculty
Brian Osterloh, CRM Project Manager, City of Albuquerque, New Mexico |
It's Easy to Participate:
What you need:
- A speakerphone and separate Internet connection
How it works:
- View materials on secure Internet site
- Password provided with registration confirmation
- Ask questions at any time during the training
- Interactive exercises to test your mastery of the material
- Comprehensive PowerPoint presentation supplied for ready reference
Registration Fees:
GFOA Member: $80, per session
Non-member: $150, per ser, session
Fees are per person, not per group.
Early, group, and/or student registration discounts do not apply to Internet training programs.
Substitutions (government entities only): A one-for-one substitution of a nonmember for an active member is allowed. If your organization has a current GFOA member on staff who is not participating in the Internet session, a nonmember may attend in his or her place at the member rate. You must provide the membership number and/or name of the GFOA member on the registration form.
Cancellation Policy: No refunds will be issued. A one-for-one substitution will be accepted.
Register online
Register via fax/mail
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