Stage 2: Mobilize
Once a critical mass of people inside the organization has recognized the need for a recovery process, it is time to mobilize for the recovery. Mobilization includes the following activities:
Build a Recovery Team
Oftentimes more than simple presentation techniques like budget-to-actual reports or year-over-year comparisons are needed. Maybe your audience doesn’t believe the situation is that bad, that an economic recovery will save the day, or that government can just cut the fat. The following techniques can be used to help with tougher audiences:
The leader should create a two-way conversation about the situation. Rather than just telling others what the problem is, listen to their concerns, ideas, and perceptions. Ask direct questions to elicit opinions if they aren’t being volunteered. Finding a common definition of the problem is an important first step to reaching a common solution.
Keys for Putting the Team Together:
- Look for successful models in your organization
- Define needed roles
- Identify potential participants
- Consider the role elected officials will have on the team
- Make sure day-to-day operations are covered
- Consider the need for personal replacements
- Consider the need for legal advice
Tasks for the Recovery Team:
- See the change and persuade others that it is the way to go
- Provide leadership
- Develop champions outside of the team
- Provide guidance to other teams
- Evaluate strategies and carry them forward
- Help manage any immediate financial crisis
Develop Other Teams
In addition to the core recovery team, consider developing other teams to help with the recovery process. Often teams will be cross-functional and may comprise individuals who have no prior experience working together. These teams also will almost always be temporary. In this case, the chances for success will be greatly increased through teambuilding.
Four Major Steps for Developing Temporary Teams:
- Develop a Realistic Priority of the Teams Work
- Share Expectations
- Clarify Goals
- Fomulate Operating Guidelines
- Figure out how: decisions will be made, work will be performed, concerned and issues will be raised, differences will be resolved, and major stockholders
will be kept informed.
Many people will have a stake in the outcome of the recovery process. Those people will likely exert influence on the process. Three steps:
- Identify Critical Stakeholders. First, identify the most important stakeholders. Although these will vary for each locality, common stakeholder groups include the following: Internal and External.
- Diagnose Stakeholder Position. Some stakeholders will support recovery and some will resist the actions that are needed. Diagnose their position to learn what barriers may be ahead or where help might be found.
- Engage Stakeholders. Once the stakeholders are identified and their positions analyzed, a strategy can be developed to engage them.