Experience and knowledge in local government budgeting.
This session is designed for any local government budget staff responsible for communicating the budget to departments, elected officials, the public, and other stakeholders.
The budget document is one of the most important tools that governments have available to provide transparency, accountability, and understanding. It identifies the services to be provided (along with the funding), and the rationale behind key decisions. However, information in the budget document is not the most accessible to the average reader. Effectively communicating budget information to stakeholders, including the public, should go beyond solely creating a high quality budget document. Governments will need to engage other mediums such as websites, videos, dashboards, apps, popular reports, and other messaging to help inform the public. This session will provide best practices in developing an effective budget document along with assistance in creating an overall strategy for communicating budget information, tips for utilizing multiple formats for communicating information, and how to effectively use technology.
Attendees will be able to:
- Identify budget information the public should know
- Understand best practice guidelines for building a high-quality budget document
- Learn how to best communicate information in the budget document
- How to reach a larger audience with budget information through websites and other online tools