This training is intended for finance officers and other public-sector managers who interact with the media or are responsible for communicating with outside stakeholders.
Governments often underestimate the role the media can play in helping them communicate with their constituents, and today, most people get their information from social media. If you aren’t using Twitter, Facebook, and other social media outlets to share information about your government, you’re missing an important opportunity to open up a conversation with your constituents. Attendees will learn to develop a strategy for dealing with all types of media that will improve the public’s understanding of how their tax dollars are being spent and will increase their level of trust in government. This session will help you develop clear and visible messages for your target audience. Experts will then show you how to successfully communicate your message.
Those completing this seminar will be able to:
- Understand how the media has changed in recent years
- Be prepared and strategic about telling their government’s story
- Use social media effectively
- Plan a communication strategy
- Respond to unwelcome media attention
- Give an effective interview
- Improve communication style
- Cultivate relationships with traditional media
- Focus on key messages