It Always Seems Impossible Until It's Done: Voting Yes for a Tax Increase

Public hostility towards increasing prices is a powerful force that has dominated elections, news cycles, and everyday conversations recently. However, at the same time, some governments have also been successful in getting public support for tax increases.

What's their secret? Use a strategy that combines long-term planning with a clear connection between the cost of services and the value of capital investments. In this session, speakers will discuss how they developed bold yet realistic capital plans and structured honest communications to inform key stakeholders and the general public about the connection between cost and value.