Michael Reddy

President, Digital Authority Partners

Michael Reddy

Michael has worked with Fortune 100 companies in a variety of leadership positions across product management and website analytics. His expertise spans media mix modeling, statistical modeling, testing and learning, process improvement, loyalty program management, and website analytics.

Michael received his bachelor’s degree in management, marketing, and finance from the Krannert School of Management at Purdue University. Outside of the office, he is an avid aviation aficionado and can be found in the air or spending time with his dog, Louie.