Revised Criteria - Other / Media Campaign

Revised Criteria - Other / Media Campaign

Criteria includes both “primary questions” and “secondary questions.”  Primary questions are intended to apply to all (or almost all) governments and will be used to determine scores for completeness. Secondary questions are intended to provide additional guidance and options for communicating information.  Secondary questions may not apply to all governments and should only be included in budget communications if relevant to a particular targeted audience.  

Budget Questions

What other creative tools or strategies were used to communicate the budget?
  • Did the strategy include social media? 
  • Did the strategy include a broader marketing campaign? 
  • Were other creative outreach methods used to generate engagement? 

How do you measure success of these strategies and tools?
  • Was the campaign effective? 

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