Despite the energy and effort you and your team pour into trying to innovate, it often feels like there’s no real progress. When new challenges and opportunities arise, you aspire to chart a bold new course—yet time and time again, you find yourself stuck relying on an outdated map. Perhaps your government has created brainstorming spaces, hired external creative talent, or made innovation a core value. But still, creativity stagnates, and innovation remains a buzzword instead of a breakthrough.
Why does this happen? Because it’s not about the spaces or the speeches. These are surface-level solutions that only address symptoms. The real obstacle is the way we think. And it’s no one’s fault—it’s neuroscience.
- Publication date: April 2025
- Author: Susan Robertson