Target Practice: The Timeless Techniques of Revenue Forecasting

Target Practice: The Timeless Techniques of Revenue Forecasting

Conference Registration

Session Details

Date: Wednesday, July 2

Time: 10:30 am - 12:10 pm ET

2 CPE credits

Level: advanced

Field of Study: Finance

Location: Ballroom C

Finance professionals are always looking for ways to improve their revenue forecasting abilities. Artificial intelligence (AI) is getting a lot of attention, but technology can only do so much. Even the most technically elegant forecast is useless if it doesn't influence decisions. Thus, finance professionals will still need skills and strategies for incorporating quality revenue forecasts into decisions. This includes enhancing your understanding of the factors that influence your revenues and building your audience's confidence in your forecasts.

At this session, we'll discuss strategies that finance professionals can use in optimize the value of revenue forecasting for decision-making.

Learning Objectives

  • Discuss opportunities for local governments to use artificial intelligence and other new technologies to improve revenue forecasting.

  • Describe how finance professionals can increase their audience's confidence in their revenue forecasts.

  • Develop influence maps that outline the factors that are driving your main sources of revenue.

Speakers

  • Steve Elliot

    Budget Administrator, Roanoke County, Virginia

  • Esteban Hernandez

    Deputy Auditor-Controller, Riverside County, California

  • Meg Jakubik

    Director of Budget Services, Town of Flower Mound, Texas

  • Chuck Maurer

    Principal Revenue Analyst, City of Oakland, California

  • Peter McDevitt

    City Council Budget Director, City of Pittsburgh, Pennsylvania

  • Raymond Munch

    Director of Finance, City of Naperville, Illinois

  • Scott Rust

    Finance Director, City of Rifle, Colorado