City of Thousand Oaks, CA: "Your City, Your Priorities"
The City of Thousand Oaks designed the “Your City, Your Priorities” project to build upon the City’s fiscal sustainability study. Its goals were to understand how residents prioritize City projects and services and educate the public on the budget process. This was the City’s first large-scale citizen engagement initiative, in conjunction with the budget process, outside of City Council meetings. The foundation of “Your City, Your Priorities ” included research-based brand development and outreach planning, identification and implementation of a budget simulation software tool, and development of audice-specific communication strategies.
The project used a wide range of tools to inform and engage the public, and developed community champions to amplify outreach, which included:
• Informing: The City developed a dedicated web page with accessible budget information and a link to the customized budget-simulation survey tool, homepage news features on the City website, press releases, print and online advertising, and a video public service announcement.
• Engaging: Residents participated in the budget survey using an online survey tool. The City posted weekly on several social media channels, and hosted a series of interactive “pop-up” community events.
• Cultivating budget champions: The City distributed print and electronic information to community partners for redistribution to stakeholders and called for participation at key community meetings. A budget-specific e-news was also distributed to facilitate information sharing.
Through this initiative, the City of Thousand Oaks gained valuable insight from citizens and educated the public on the budget process. Learn more about "Your City, Your Priorities" and find strategies for public participation below:
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