Women's Public Finance Network: What's Your Brand?

This session aims to provide participants with a foundational understanding of the importance of personal and professional branding. It introduces tools and strategies to start developing their brands effectively. It is designed to equip participants with an understanding of how to define, develop, and promote their unique brand. This entails the review of the components that make up a personal brand, the impact of branding on career progression, and the strategic approach to building a brand that resonates with one's professional goals and values.

This event is free for WPFN members.

Who Will Benefit: Public finance professionals interested in an understanding of personal and professional branding

• Understand the concept of personal and professional branding and its importance in career development.
• Identify the key elements that constitute a strong personal brand.
• Learn strategies for effectively developing and communicating your brand to your target audience.
• Recognize the role of feedback, mentorship, and networking in enhancing and refining your brand.
• Gain insights into continuously reviewing and adjusting your brand strategy to align with evolving career goals and market trends.