Rasch Cousineau

Senior Consultant
The Hyas Group

RASCH COUSINEAU is a senior consultant for the Hyas Group and focuses on the firm's retirement plan sponsor clients. With over 20 years of experience in the public-sector retirement services industry, he offers clients a rich perspective on investment portfolio construction, retirement plan design, vendor management, plan governance, fee negotiation, RFP management, and fiduciary training. Prior to joining the Hyas Group, Mr. Cousineau served as national vice president, defined contribution markets for an industry-leading record keeper. His responsibilities included: investment only (DCIO) product implementation, mobile technology and web content creation, customer relationship management (CRM) platform design, and development of effective participant outcome tools and targeted demographic messaging. In his role as national vice president, he also led a team of institutional sales professionals responsible for nurturing the RFP process from initial client interaction through the bid response culminating in sales finals and, when applicable: contract negotiation, design, and implementation. In his prior role, he worked closely with industry consultants, investment advisers, plan sponsors, unions, and investment committees during this process. Prior to his role as national vice president, Mr. Cousineau served as the west coast vice president working directly with regional plan sponsors and committees, helping them create better retirement outcomes for their plan participants and ultimately fulfill their fiduciary responsibilities.   

Mr. Cousineau has spoken at conferences and worked with industry organizations such as CPAAC, CCMF, OMFOA, CPPC, IPMA, CSMFO, CalPELRA, NFOP, ICMA and GFOA. He has spoken about topics such as defined contribution industry trends, plan design, fiduciary responsibility, and plan best practices. He is the Hyas Group’s primary representative for the SPARK Institute—a member-driven, non-profit organization that is the leading voice in Washington for the retirement plan industry. He serves on SPARK’s Data Security Oversight Board (DSOB) which is dedicated to creating measurable cybersecurity benchmarks for the retirement industry.  He is also a member of the National Association of Government Defined Contribution Administrators (NAGDCA) where he currently serves on NAGDCA’s Awards Committees.  Mr. Cousineau received a Bachelor of Arts in public relations/marketing from Marist College in Poughkeepsie, New York. He is a FINRA Series 6, 63, and 65 license-holder and also maintains an insurance license with the State of Nevada.