To achieve the goal of a thriving community, public finance professionals often have to get the public on board with unpopular decisions. Should we raise taxes? Cut services? Conserve natural resources? The answers to these questions can have significant impacts on the quality of life in a community, and the best path forward is rarely the easy one. This session will explore how public finance professionals can establish a common vision for the future to gain support for the tough choices their organizations often need to make.