Know Your Why: Connecting with the Community
With a focus on tasks and transactions, it can be easy to get lost in financial reports, budget documents, cash receipts, and continuing disclosures and not see the larger impact that the Finance Office can have on the community. In this session, speakers will explain the importance of seeing the big picture and understanding how to connect and define the role of finance with the purpose of government and the outcomes it works to achieve. From there, finance officers can emerge as leaders, better coordinate resources, and understand the implications of certain financial policies and actions on overall community values like trust, equity, and engagement.