Land use planning decisions are often made without considering the impact on a local government's revenues - yet land uses determine a local government's tax base! This session will feature research from GFOA's Rethinking Revenue initiative and you will see how local governments have begun to connect their land use planning to revenue planning. Attendees will come away from the session with practical advice on how to make the case for linking land use planning and revenue planning in your community and the steps you can take make land use planning decisions that are more supportive of strong local revenues.