GFOA encourages all governments to produce an annual comprehensive financial report in conformity with GAAP. In response to challenge of getting financial information to citizens, best practices also recommend preparing a popular annual financial report (PAFR), budget in brief, communicate financial information on the website, and more. The key question is despite all of these efforts, do citizens read it or even care? In this session, hear from leading practitioners about strategies for communicating financial information that goes beyond the standard PAFR or website PDF and the actual benefits they see to justify the effort.