Reminder: The final discount deadline for attendee registrations for GFOA's 119th Annual Conference, June 29–July 2, in Washington, DC, is March 28. Click here to register early and save. 

Do you struggle to get others to pay attention to financial and budgetary reports? Do you want to move beyond transparency efforts that do little but take staff time to produce? How can efforts to communicate financial information actually promote accountability and work towards building trust? In this session, you will learn tips on how to get individuals–internal stakeholders, the public, and elected officials–interested in your financial story to improve understanding of your financial position, encourage engagement, and promote more effective decision making.

Associate Director, Budget & Finance, Council Services, City of Albuquerque, NM

President, We The Creative, Irvine, CA

Marketing Your Financials: How to Get Others Interested in Your Financial Data

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