Public finance officers are stewards of public dollars. As such, members of the public and media are interested in how a government manages its finances. Yet, getting ahead of the message and communicating during regular business and during crises can be daunting. In this two-part workshop, learn how to develop and deliver key messages and get ahead of the story by providing the most important points to the public and media. Additionally, learn about crisis communication and how to effectively respond when the unexpected hits your office.

Note that this is a two-part webinar series, with different aspects of communicating to the public and the media covered in each webinar. You may register to one or both and it is not required that you attend Part 1 before attending Part 2.

Who Will Benefit: Managers and Analysts, Senior Leadership