“To any local leader who is considering Putting Assets to Work, I would ask them: what problem in your city are you trying to solve right now that you need more resources for? Let me show you how your land can help you!” - Josh Humphries, Senior Housing Policy Advisor to Atlanta Mayor Andre Dickens
The concept is straightforward:
-The government identifies a budgetary goal or community benefit, including infrastructure investment, social or environmental benefit, or other needs it wants to fund with additional revenue.
-In partnership with experts specializing in this work, the government inventories all publicly owned assets in a jurisdiction. Typically, the value of publicly owned assets far exceeds estimates, which are usually developed using the historical cost of purchase, not current market value.
-The government identifies one or more of those assets that are underutilized to be developed to their highest and best use within parameters set by policymakers.
-The government uses internal or external expertise to improve, manage and maintain the asset.
-The additional value/revenue that is created is transferred to the public in the form of concrete benefits, identified in the first step.
-Government and outside entities provide oversight throughout the process.
“Simply put, a lot of local governments are sitting on a gold mine and don’t know it. PAW uses data and analysis as picks and shovels to help local leaders dig in.” - Ben McAdams, former member of Congress and former Salt Lake County Mayor
Using the monetary value of publicly-held assets in innovative ways is not necessarily a new idea. In fact, its been utilized in Europe and Asia successfully for many years. Our work owes a distinct debt of gratitude to Dag Detter, the Swedish advisor who’s 2017 book, The Public Wealth of Cities: How to Unlock Hidden Assets to Boost Growth and Prosperity, did a great deal to popularize this concept in the United States.
Former Mayor and former Congressman Ben McAdams, now a GFOA Fellow leading the Putting Assets to Work initiative, pioneered the early stages of this work in Salt Lake County by conducting an inventory of its public real estate assets. The county discovered a gold mine: approximately $10 billion in underutilized public real estate.
What could your community find?
PAW will accept applications from local governments of any size and in any region of the country. There are no prerequisites around minimum (or maximum) populations or budget size for applicants. We’ve worked with suburban cities as small as 72,000 people and some of the largest county governments in the country.
Please note that applications must come from a governmental body that is responsible for a geographic jurisdiction – for instance, a city, county, school district, or state). In some select cases, a quasi-governmental entity such as a resilience authority or other organization legally capable of holding property and issuing debt. Send an email to staff@cgileader.com and put “PAW applicant” in the subject line if you have specific questions before applying.
The latest cohort, which launched in September 2023, includes the cities of Austin, Texas; Evanston, Illinois; Mt. Vernon, New York; and Sugar Land, Texas. The program lasts for approximately six months.
Cost range depends on size of jurisdiction and range from $125,00 to $190,000. Applicants’ cost may also be reduced if they have worked previously with Urban3.
The program is supported by its participants and GFOA’s members. No third-party groups will see or have access to your city’s data without your explicit awareness and permission.
Certainly! Each community will decide how to use the value of their assets in different ways – some will hire outside wealth managers to help them steward these resources while others may form new quasi-governmental organizations to issue debt against them. We recognize that the specifics of these approaches will vary from place to place, and each will require ongoing technical assistance and support.
In any case, rest assured - we will be glad to discuss exactly what you need and how GFOA and its partners can help when the time comes.
If you are an elected official or employee of a local government, click here for full application instructions. If you are a resident, business owner, or other stakeholder and think that this program could benefit your community, we encourage you to reach out to your local city council representative, mayor, county executive, or other local leader and ask them to apply! If you need any more information before choosing to apply, please contact us at staff@cgileader.com.
Ben McAdams
Former U.S. Congressman Ben McAdams has been integral in helping GFOA launch the Putting Assets to Work incubator, a first-of-its-kind program to help local governments, first, recognize all of the physical assets it has at its disposal and, second, put those assets to work generating new, ongoing revenues for local government without giving up public ownership and control.
Kyle Wedberg
Kyle has a professional career that has focused on government, education, and public service. He began his career as a City Year AmeriCorps volunteer in Boston, MA and later joined the staff and led new site development and the startup of City Year Baton Rouge, New Orleans, Johannesburg, and Los Angeles.
Victoria Petro-Eschler
In November 2021, Victoria Petro-Eschler was appointed by the City Council to fill the vacated District One seat. She was subsequently elected by District One voters to serve a four-year term beginning January 3, 2022.
Founded by Joe Minicozzi – repeatedly named by Planetizen as one of the 100 most influential urbanists of all time – Urban3 is the nation’s leader in municipal economic analysis through geospatial modeling. In the last 10 years, the firm has modeled more than $2 trillion in real estate, worked in over 170 cities, 28 states, Canada, Australia, and New Zealand.
A strategic communications and consulting practice focused on helping local governments, city builders, and their partners develop and deliver compelling stories about how they are making their communities more sustainable, equitable, and prosperous.