GFOA encourages governments to supplement their annual comprehensive financial reports (ACFR) with popular annual financial reports (PAFR) geared for audience who may not be familiar with generally accepted accounting standards, technical jargon, or the complexities of government finance. However, producing a good report that can effectively communicate with a broad audience is not an easy task and involves much more than adding colored charts, photos, and the ever popular "dollar bill image" to statistics pulled from the ACFR. In this session speakers will discuss strategies for deciding what to include, provide tips for translating and better communicating information from your ACFR, and show examples from high-quality PAFRs.